What about a digital advertising network using Blockchain? The system, which was created by Brendan Eich and has a very advanced software, is called Basic Attention. Brendan Eich, as it is known, is the founder of the Java writing language. The token offered by the Basic Attention project is called the Basic Attention Token. Furthermore, the token is symbolized as BAT. For more information about What is Basic Attention, please read the rest of our article.